Part 1: The Ultimate Guide to Selling Your Home in Naples, Florida

Step 1: Price it Right from the Start

Selling a property is a big decision emotionally and financially. And while it may seem simple to "list it, show it, sell it," the reality is that each stage of the process requires strategy, preparation, and knowledge to get the best results.

In this blog series, I’ll walk you through each key step of the selling journey, based on real experiences and what works in today’s Naples real estate market.

Let’s start with Step 1: pricing your property correctly from day one.

Why pricing matters more than you think

The listing price is one of the most critical factors in a successful sale. A realistic price from the beginning will help you:

• Attract the right buyers

• Generate attention in the first crucial weeks

• Avoid long periods on the market

• Reduce the risk of having to drop your price later

Many homeowners make the mistake of overpricing due to emotional attachment or because they've made upgrades they assume add significant value. But not all renovations increase market value proportionally — especially in a competitive market like Naples.

What happens if you overprice?

An overpriced listing can:

• Sit too long on the market, becoming “stale”

• Attract fewer showings

• Ultimately sell for less than if it had been priced competitively from the start

Buyers in Naples are often well-informed and work with agents who compare similar properties. An inflated price will only benefit your competition — homes listed at realistic prices will stand out more.

How to determine the right price

Here’s how you can set a smart and accurate price for your home:

1. Request a Comparative Market Analysis (CMA)
A professional real estate agent (like me) can provide you with a detailed CMA that shows what similar properties have recently sold for in your area.

2. Review recent sales
Look at homes like yours that sold in the last 3 to 6 months. This will give you a realistic idea of the current price range.

3. Consider unique features
Take into account your home's condition, location, views, recent updates, and exclusive amenities — but keep in mind that not all features add dollar-for-dollar value.

Smart pricing is a strategy, not a guess

An overpriced home can end up costing you more than one that’s slightly under market value, because properties that sit too long often sell for less in the end.

Your goal should be to attract interest early on and, ideally, spark competitive offers.

Want to know what your home is worth in today’s market?

I’m Elva Viviana Perez, a licensed real estate professional in Southwest Florida. I help homeowners sell confidently by combining market knowledge, professional guidance, and clear communication.

If you're thinking of selling, let me prepare a free, no-obligation Comparative Market Analysis (CMA) so you can price your home right from the start.

Message me today and take the first step toward a successful sale.

Next in the Series:
Part 2: How to Prepare Your Home to Make a Lasting Impression